Top 5 Beauty Retail Apps Performance on Unified Platform in the US, Q3 2024

In the third quarter of 2024, the beauty retail app landscape in the United States saw varied trends in downloads and user engagement across the top five applications, as reported by Sensor Tower.

Bath & Body Works | B&BW showed a significant rise in downloads, peaking at approximately 168.9K during the week of August 19. The trend remained strong with downloads consistently exceeding 100K in most weeks. Active users mirrored this trend, reaching over 1M in mid-August and maintaining high engagement levels through the quarter.

Sephora US: Makeup & Skincare experienced a similar upward trajectory in downloads, with a notable peak of 148.1K in the week of August 19. Active users also saw an increase, with numbers surpassing 1.3M by mid-August, before stabilizing around 1.2M towards the end of the quarter.

Ulta Beauty: Makeup & Skincare had a more fluctuating download pattern, with a peak of 96.7K in mid-July. Despite the variations, the app maintained a robust active user base, consistently hovering around the 1M mark throughout the quarter.

Scentbird Perfume Box witnessed a gradual increase in downloads, reaching a high of 18.5K in mid-August. Active users steadily climbed, peaking at approximately 54.3K in mid-September, indicating consistent user engagement.

IPSY: Personalized Beauty experienced a decline in downloads over the quarter, starting at 11.5K in early July and dropping to around 8.6K by the end of September. Active users also saw a decrease, settling at about 176K by the quarter's close.

These insights provide a snapshot of the dynamic beauty app market in the US, with detailed data available through Sensor Tower for more in-depth analysis.